Aleksandra Prijovic is a Serbian pop-folk singer and one of the most commercially successful regional performers of her generation. Born in Sombor and raised in Beli Manastir, Croatia, she first came to wider public attention through Zvezde Granda, before building a career marked by emotional ballads, modern folk-pop production and a strong connection with audiences across the former Yugoslavia. Her debut album, Testament, was released in 2017, followed by Zvuk tišine in 2022 and Devet života in 2023.