What it is, what to hear first, and what sits next to it.
Southern hip hop, also called southern rap, is a form of American hip hop music that emerged from a late-1990s club-oriented vibe in southern U.S. cities, including Houston, Dallas, San Antonio, Nashville, Atlanta, Memphis, Birmingham, Virginia Beach, New Orleans, Miami and Baton Rouge. The music was a reaction to the 1980s flow of hip hop culture from New York City and California, and can be considered a third major American hip hop genre, after East Coast hip hop and West Coast hip hop. .